Ten Years of the iPhone

Ten Years of the iPhone

Reflections on Mobility, Engagement and the Channel

On June 29th, 2007, the world changed with the introduction of the iPhone. What Apple managed to do a decade ago was change the perception and conversation around mobile computing. They created a massive following by focusing more heavily on the user experience than other manufacturers had to that point; making talk, music and the Web a more intuitive experience.

Of course, putting all those pieces in a single, secure device wasn’t the real differentiator. The trick for Apple (and all those who followed) was in taking the “geek” out of apps — turning a phone that only tech fanatics could love into a culture in of itself. They launched an all new user experience beyond the intuitive interface that literally anyone could figure out on their own without a 50-page manual or having a support of a team of technical experts on standby. Continue reading →