e-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail.
e-commerce businesses may employ some or all of the following:
- Online shopping websites for retail sales direct to consumers
- Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales
- Business-to-business buying and selling
- Gathering and using demographic data through web contacts and social media
- Business-to-business (B2B) electronic data interchange
- Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)
- Engaging in pretail for launching new products and services
- Online financial exchanges for currency exchanges or trading purposes
When it comes to choosing the proper eCommerce platform and adequate technology that goes with it can be challenging. Today’s market offers you many of alternative to choose from. At Musato Technologies, we help online retail stores succeed and compete in the areas of their respective expertise.
We help companies make their online store highly productive and successful by providing them with innovative and adaptive e-commerce technologies that handle every aspect of their business. We build customised shopping cart that meets your initial needs and expectations, and along with it gives you the required functionalities to effectively to run your online business. We develop platforms that relieve you of the burden associated with running an e-commerce store. We profile leading and top eCommerce platforms to help you compete successfully.
Our technology is based on the following e-commerce platforms:
Shopify is a hosted shopping cart. It means all the code issues are handled by Shopify, nevertheless, it provides you with full control over the coding of your site (HTML & CSS).
Today Shopify is one of the best and most reliable eCommerce software that serves over 325,000 of businessmen worldwide. If you are looking to build a complex, still easy-to-use online web store to sell goods, Shopify is what you need. It is a ‘pure’ eCommerce builder.
Being one of the most dynamically developing eCommerce solutions, Shopify is famous for implementation of groundbreaking and unique features first. For instance, recently Shopify has integrated with Amazon, now you can add the latter as a sales channel and sell products from Shopify Admin panel.
nopCommerce is a universal eCommerce platform fitting every merchant’s needs: it powers both corporate and small business sites all over the world, companies selling physical and digital goods. nopCommerce is a transparent and well-structured solution, it combines best features of open-source and commercial software. The platform has everything you need to get started and grow your eCommerce business.
Shopify is super user-friendly. It is a drag-and-drop interface, simple tools, easy theme editing will ensure a seamless user experience. Polished and stylish, Shopify admin panel is a good example to be followed by other eCommerce market’s solutions. Talking about customers, their buying experience is seamless with uncomplicated steps to check out too.
Magento is currently known as the most flexible eCommerce platform. Being literally a masterpiece of software craftsmanship, it offers nearly unlimited possibilities for tech-savvy store owners.
Magento supports multiple currencies and tax rates per location, product type or customer group. It has the easy integration with different payment systems as Paypal (both companies are owned by eBay).
Magento comes with a professional look and well-organized categories. It offers the top-notch eCommerce functionality and lots of options to help you in building your ideal e-store. Everything is included in it from promotions to private sales and customer segmentation.
WooCommerce is among world’s most respected shopping carts. It comes as a free plugin to Industry dominating content management system- WordPress. It is a perfect solution for those who want to build their own web store from the ground up or start selling products using their existing WordPress blog or website.
To be honest, WooCommerce has a serious advantage over Shopify and Magento when it comes to designs. What does it mean? Setting aside specific WooCommerce themes, you can make any WordPress theme work with your plugin. There are tens of those templates on the web.
Therefore, in most cases, you are able to select any WordPress theme you want and make it work together with WooCommerce. In addition, you can find beautiful templates in places like ThemeForest. There are thousands of Woo designs.
Open Cart is an open-source platform and a perfect match for small / medium-sized businesses. This software is based on PHP, therefore any merchant would benefit from background in that programming language.
OpenCart follows a core-extensions model, so if higher level of functionality is needed, you have to install some add-ons. Fortunately, OpenCart has enormous range of extensions, about 14,000.
This shopping cart can boasts of impressive site speed thanks to running on AJAX technology. OpenCart is loaded with all basic functions user needs from eCommerce solution.
What’s more, OpenCart multi-store function allows its users to manage and monitor multiple stores from a single Admin panel. In addition, OpenCart allows to have shopping cart facilities, upload unlimited products, categorize them, etc.
We can’t but mention, that one of the OpenCart main features is the ability to work with multiple languages and currencies. It makes this platform really great for market expansion.
OpenCart is fairly user-friendly and effective platform which comes with a highly intuitive, well-designed interface. It’s easier than Magento, though a bit more difficult in use than WooCommerce.
PrestaShop is one of the market’s leading shopping carts. It is a golden middle between the complex powerfulness of Magento and Shopify’s beautiful simplicity. Like all 4 open-source solutions in our list, PrestaShop takes the advantage of a freemium business model which means one main thing – it’s free to download and use.
PrestaShop software allows merchants to establish a completely customizable, up-to-date store in few minutes, with no license fees or revenue percentages that many platforms charge(sorry, Shopify, we still love you).
According to official statistics, PrestaShop accounts more than 250,000 stores worldwide. It is worth mentioning that PrestaShop comes with 500+ features already built-in. They include all the basics that most merchants need to start online business.
Unique features like Intelligent Merchant KPI and Forecasting make PrestaShop’s statistical facilities even more impressive. By the way, PrestaShop offers you eCommerce Analytics to evaluate the traffic and make insightful decisions in order to increase customer conversions and grow audience.
nopCommerce is an open-source E-commerce solution based on ASP.NET MVC 4.0 and MS SQL Server 2008 (or higher) backend Database. It is available under the nopCommerce Public License V3 and officially launched in October 2008 for small to medium-sized businesses.
Kentico CMS is a web content management system (WCMS) for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its portal engine, using Visual Studio, or through Microsoft MVC. Kentico is also compatible with Microsoft Azure. Kentico version 10, the most recent version.
AspxCommerce is a highly stable and usable open-source, customizable, reliable, flexible and easy-to-use complete shopping cart solution for merchants with regards to the higher growth of their business needs.
AspxCommerce provides a comprehensive online business platform that is easy to administrate and efficient to deploy. Simply put, we transform your local street store into an online global marketplace.
With a much friendlier user experience design and interface, AspxCommerce highly facilitates its wide variety of users ranging from novice to experts. Even the beginners don’t require any training or hours of their time to figure out how AspxCommerce functions. Since your website is a doorway to the products and services, a smooth user interface in AspxCommerce easily helps invite your customers in.
MusatoTechCart is an e-commerce developed by Musato Technologies intended to cater for small and start-up businesses. Its CMS (Content Management System) is based on open source software and it’s highly customizable to meet the needs and requirements of the clients.
BigCommerce hosts over 55,000 online stores and is among the leading ecommerce software providers. From big names like Martha Stewart & Toyota to SMEs, the platform ideally caters to stores of all sizes. And considering the comprehensive list of built in features it offers, BigCommerce is often considered the best option for those who have little to no technical knowledge, or simply don’t have time to mess with the code.