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The best entrepreneurs and business executives know they have to devote time, money and human resources to marketing if they want to boost their company’s brand recognition, increase sales and become a leader in their industry.- Marketing Priorities
But where to target your efforts? Marketing is constantly evolving, and to stay on top, you have to adapt to change and be ready to seize new opportunities. To help you as the new year approaches, here are the top marketing trends we anticipate for 2018.
The number of people using mobile devices to access the Internet continues to grow every year. Often, mobile is the only method people are using to surf the web. That’s why Google has announced its search results will give preference to websites with mobile responsive design over desktop-only sites.
What does this mean for your company? In a mobile-first world, your online user experience needs to be top-notch. To get an idea of how you’re doing, take a look at your bounce rate—the percentage of visitors leaving your web page without taking any action. If you have poor user experience, your bounce rate will likely be high (maybe 80% of visits or more). Continue reading
When we think of a brand, we often think of logos, color schemes, and taglines. But a successful brand is much more than this.
A brand is an experience your company provides to customers throughout their buying relationship with you. Every customer touchpoint is a brand moment.
Developing your organization’s brand is the first step in creating effective marketing and sales strategies. It allows your entire company to understand your place in the market and that means you’re better equipped to reach your audience with the right messages.
A solid brand is a foundation upon which your corporate culture and future growth are built. Businesses like Lululemon, Zappos and David’s Tea are great examples of companies that have built success by living and breathing their brand. Continue reading