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Ranking for the right website keywords can make or break your website, meaning research is absolutely vital. By researching your market’s keyword demand you can not… Continue reading
The success of a company’s website depends on a reliable network. Here are tips for making sure you build a network that provides a stable web environment to meet business needs. – Network… Continue reading
Progressive web apps offer many benefits, leading organization
s to take advantage of this trend in mobile app dev. A lack of Apple support stands in the way for some. As performance and user experience become essential to the success of an enterprise mobile app, progressive web apps gain interest — and may eventually become the future standard for mobile development.
Progressive web apps (PWAs) blend the functionalities of traditional web apps with native apps while providing increased speed and performance. Several aspects of the mobile app development landscape today make it primed for this trend to take hold.
“If you’re building a web app today, it should be a PWA,” said Michael Facemire, vice president and principal analyst at Forrester Research in Cambridge, Mass. “There’s really no reason not to.”
PWAs run on the web but can take advantage of native mobile device features, such as appearing on the home screen and sending push notifications. Google supports PWAs for use on Android device browsers, but Apple does not yet support them for its proprietary browser, Safari, on iPhones or iPads. PWAs differ from hybrid web apps in that they are typically not available for download through native app stores and are built using only web technologies.
For PWAs on Android, a service worker API caches data as the user browses to enable offline support. Most PWAs also include an application shell architecture that allows for fast loading times, transport layer security, and a web app manifest file that allows the app to be installed on the home screen, according to Google’s checklist of features.
There may be no difference between a PWA and a native app from the end user’s perspective. That’s beneficial for IT departments that already have an app interface their users or customers are comfortable with.
That was a big benefit for Nexercise, a health and wellness platform that is currently building a PWA for Sworkit, a fitness application. The Sworkit app was first developed for Apple iOS and Android, then the web and Apple TV. Since its web and native apps already shared some JavaScript code, it made sense to develop a PWA, said David Frahm, director of growth at Nexercise in Silver Spring, Md., who oversaw Sworkit’s development.
“Visually, might look pretty much the same as our web app,” Frahm said. “That would be great, because we have a great app, and we don’t want to change all of that. We get to deliver to users wherever they want us to be, as opposed to being limited to the app store.” Continue reading
Your website is one of your most important sales tools. But could you say for sure how effective it is at generating leads and converting them to sales?-Website Effectiveness
If you answered no, you’re not alone. Many businesses set up a website without thinking about tracking its results. Second, it’s never too late to start tracking visitors, and doing so will have concrete benefits for the future growth of your business.
Any interaction with your site that moves a customer one step closer to making a purchase is called a conversion. Chagpar proposes five steps you can take to start tracking your online conversions.
There are two kinds of conversions:
Micro conversions are small events like somebody clicking on a video, downloading a brochure or engaging with a specific piece of content.
Macro conversions mark the completion of bigger goals, like someone submitting a quote-request form or completing an e-commerce transaction. Continue reading
You should start the process by asking yourself some important questions. What do you intend to do with your website and why? Do you want to generate sales leads, sell products online or… Continue reading
Good website: Even if your business doesn’t sell anything online, a good website has become a must-have in today’s marketplace. Your site will often be… Continue reading