5 steps for tracking the effectiveness of your website

Your website is one of your most important sales tools. But could you say for sure how effective it is at generating leads and converting them to sales?-Website Effectiveness

If you answered no, you’re not alone. Many businesses set up a website without thinking about tracking its results. Second, it’s never too late to start tracking visitors, and doing so will have concrete benefits for the future growth of your business.

Any interaction with your site that moves a customer one step closer to making a purchase is called a conversion. Chagpar proposes five steps you can take to start tracking your online conversions.

1. Know what you want your site to achieve

There are two kinds of conversions:

Micro conversions are small events like somebody clicking on a video, downloading a brochure or engaging with a specific piece of content.
Macro conversions mark the completion of bigger goals, like someone submitting a quote-request form or completing an e-commerce transaction. Continue reading →