Search engines aim to provide users with the information they’re seeking the first time, every time. In order to do that, a search engine must recognize the content of your web pages. By building each page of your website around a single theme, you make it easier for search engines to present it when it’s relevant to a search. SEO is essential for optimizing your website.
Think about the keywords people are most likely to use to find the information each page provides and make sure they appear in your page title, page description, headings, image description, and URL structure.
In some industries in which online marketing is competitive, this may not be enough for your site to appear on the first page of search results. But without optimizing these components, it’s very unlikely your website will rank in any searches not involving your brand and company name.
Design your site and write content for users first. Don’t add keywords that make your content confusing because you think it’s good for search engines. Site speed is also important for users. Finally, you’ll want to make sure your website is optimized for mobile platforms. Search engines now penalize websites that are not easily displayed on a mobile device.
As long as people will be asking questions, search engines will strive to deliver the pages with the best answers. So your best strategy to get to the top of search results is to create quality content that is updated regularly.
There is no silver bullet or overnight success with SEO. It’s a long-term strategy that can take months to show results, but it’s foundational to your online marketing.
The more websites that carry links to your site, the higher you will rank in searches. Here are four tips to help you get more external links.
Ask your suppliers or partners to link to your website. You can reciprocate, too. Focus on quality. One link directing to
your website from a chamber of commerce or a university website will be more effective than multiple links from obscure sites. You can also reach out to online directories such as yellowpages.ca to get them to link to your site.
Social media is a great ally for your SEO strategy because people also use these platforms as search engines. Your
company’s social media profile will rank in the search results when people search for your company or related terms.
Another strategy to get more external links is to answer any questions your customers post on blogs or forums such as
Reddit and Quora. A professional answer with a link can result in a fair amount of traffic to your site.
Authenticating your business with Google My Business is the best way to boost your local search results—the ones
that appear for users in your area.
Contact Musato Technologies to learn how our SEO solutions can help your website succeed digitally.
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