Online domain maturity: Your kingdom is your domain
When a new business is created, much thought goes into what it should be called. Even before the internet became
a shop window and trade floor for the majority of businesses, choosing a company name could be problematic; was
it already registered somewhere? was it copyrighted? Today, there is also the need to obtain the rights to online domain names that exactly or closely match the company name.
For organizations with global aspirations, despite all the new domain extensions (.city, .bio, .market etc.), only .com
will do. Others may want their domain to appear more local, .fr, .de, .co.uk and so on. Once settled on, the
reputation of an organization’s online domain will form an essential part of its overall reputation. If web sites or
online applications perform poorly, or their security is compromised, the domain reputation and, therefore, overall
For the majority, the internet is now essential to transacting with consumers and other businesses. For some, it is everything, the full extent of their kingdom that needs protecting at all costs. Too many are still not doing this adequately.
B2B and/or B2C with online domain
Historically, many IT applications were designed to support internal users; with websites and online applications, it is primarily about outsiders. A number of organizations now deal online with consumers, business customers or partners.
There is much overlap; many organizations having online dealings with consumers, other businesses, and partners.
However, if partners and business relationships are considered together as business-to-business (B2B), the data
can be simplified and any organization considered as either consumer-facing or non-consumer facing.
As the analysis presented in this report shows, consumer facing businesses face up to the challenges of online life
better than non-consumer-facing ones, even though the latter nearly all have to manage online B2B relationships anyway.
Why should this be so?
To start with, one business may tolerate faults in another business’s online service, recognizing the challenges involved. In addition, a business user sitting waiting for a response is often doing so as part of their job and not proactively choosing the online services they deal with. As business users, they will generally be more tolerant than they would be as In all cases, consumer-facing organizations consider their online resources and certain supporting applications as more important than their non-consumer-facing counterparts.
For all organizations, informational web sites top the list; these may be just shop windows but, for many, it will be their only or primary one, which they cannot afford to neglect. However, whether it is with consumers or other
businesses, the majority now transact online either via their web site or purpose built applications, which will
increasingly be designed for mobile use.
To facilitate online commerce, many invoke supporting applications and services. Consumer-facing organizations are
much more likely to use payment systems, securing payment at the time an order is placed (bringing many into scope for PCI DSS). With B2B transactions, whilst an order may be placed online, credit lines may mean payments are made later via another channel. The value of social media is increasingly recognized for attracting
consumer buyers, but less so for new business contacts.
Differences there may be, but what is not in doubt is that online activity is important for the majority of organizations and this makes the reputation and security of their domain a top level priority for business management, not just one for IT managers to fret about.
This is reflected in the concerns shown should a domain fail to deliver in some way and no longer adequately serve business requirements. It is also reflected in the maturity of online domain protection capabilities. Contact Musato Technologies today to find how our ICT services can help boost your business. – An adapted article.