Today, the mobile application has become a critical channel for customer outreach, partner access, and new business opportunities. In fact, they have become the strategic initiative for all digital organizations looking to drive the business forward.
More than a simple method of communication, mobile apps are the new critical point of engagement, the face of the organization, and quite possibly, they can mean the difference between retaining or losing customers and employees.
With mobile applications, you can:
• Build loyalty and relationships.
• Increase your visibility.
• Reinforce your brand.
• Engage anywhere, always.
• Increase your accessibility.
• Enhance your social networking strategy.
• Increase sell-through.
• Generate repeat business.
• Connect with on-the-go users.
As you can see, the benefits are huge. And this is just a sampling. Your company’s future success depends on your ability to get your business implanted on mobile devices all around the world. You need to go mobile and be prepared to grow.
In order to take full advantage of the app opportunity, businesses must open up their traditional boundaries and connect valuable and sensitive data to the outside, mobile world—it’s what today’s consumers expect.
From home, the office or on the road, people want the convenience of being able to log into their email, check their credit card balances, buy new clothes, book travel, share links with social networks, copy images into reports, upload files to the cloud and more.
While businesses work feverishly to answer the demand, they need to be aware of the extreme security threat involved in enabling these mobile initiatives. As users’ credit card details, bank logins, passwords and more fly between devices, back-end databases, and systems across the net, personal and confidential information is at risk of exposure.
The more people rely on cell phones and tablets, the more attractive these devices become as targets to thieves and other nefarious types. Everyday users have a responsibility to keep their phones secure by using strong and unique passwords for their devices and accounts. But companies that produce mobile apps must do their part as well.
Today, the user experience (UX) of an app has come to embody the characteristics of a product or service that are important to the individual. It’s the recognized feeling one receives when interacting with the app, how pervasive the app becomes throughout one’s life, and the lasting memory the individual has after connecting with the business.
The ability to engage and accomplish tasks in a minimal amount of clicks has changed the mindset from showing me everything I could do, to show me only what I need to do. Consumers want to get into an app, perform their task and get out. Without this type of seamless usability, they may not return.
• Slow load time.
• Complicated search and selection options.
• Poor navigation.
• Inaccessible services and data.
• Cumbersome security parameters.
While security isn’t the only thing that inhibits a good experience, it plays an important role. The problem with app security as its typically deployed is that it can negatively impact the UX and
hinder app adoption.
For example, although authentication via usernames, passwords, and other credentials help to secure data, it can place a barrier in the path of the mobile user experience when access to certain
information requires re-authentication.
Browser redirects to third-party apps for specific functionality can not only make data vulnerable but diminish end-user trust. And, accessing native and web apps on different devices require the user to maintain separate sets of credentials, which reduces the level of productivity and leaves, the user feeling frustrated.
Even though users connect to the enterprise via a number of different devices, they still expect consistency. Hence, it’s required that an app will work across different platforms with a seamless UX when moving from device to device.
Similar connectivity expectations can be extended to the proliferation of smart devices such as cars, watches, televisions and utilities that can collect and process data. This fragmented ecosystem often results in the development of the custom app and security solutions to support device-to-device interworking scenarios.
But it also often leads to a less optimal UX and a lack of trust by the user. App development needs to ensure device-to-device connectivity while preserving security that’s adequate to the situation. Contact Musato Technologies today to learn more about our innovative IT solutions and products to digitally transform and empower your organizations. Musato Technologies is a leading ICT company that develops custom and enterprise-grade mobiles applications for businesses.
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