How Data Can Benefit Your Small Business

What is data in computing?

In computing, data is information that has been translated into a form that is efficient for movement or processing. Relative to today’s computers and transmission media, data is information converted into binary digital form. It is acceptable for it to be used as a singular subject or a plural subject. Raw data is a term used to describe data in its most basic digital format.

The concept of data in the context of computing has its roots in the work of Claude Shannon, an American mathematician known as the father of information theory. He ushered in binary digital concepts based on applying two-value Boolean logic to electronic circuits.

Binary digit formats underlie the CPUs, semiconductor memories and disk drives, as well as many of the peripheral devices common in computing today. Early computer input for both control and it took the form of punch cards, followed by magnetic tape and the hard disk.

The Benefit to Your Small Business

Collecting and analyzing data is important to your small business because it can improve efficiency and profitability. It can provide a record of what has been going on—who your customers are, what their demographic is, and what they’ve bought.

It can enable you to find trends—for example, your customers’ favorite products. There are hidden patterns in data that are important to your business, such as groups of products that sell together. It can provide an archive that can be searched.

When those in small businesses find out what an enormous difference their data can make to them they are generally fascinated to find out more.

The fact is, for small businesses, data is collected about many aspects of their operations already. All businesses collect details about income and expenditure in order to satisfy tax requirements. Many businesses collect the names and addresses of their customers so that they can contact them.

Musato Technologies helps companies and organisations take advantage of the innovative solutions provided by modern information technologies as the data you are collecting has benefits far beyond its initial purpose. Contact us to learn more about the value of your data and our business analytic team and engineers will show you how to take full advantage of it.

You may have been using your it ineffectively for some time without realizing its full potential. If this is the case you will be delighted to have the improved insights and data analysis presented Musato Technologies.

And, if you are simply storing your data without using it for anything beyond what’s absolutely necessary, you will be pleasantly surprised to realize that the first and most important steps of learning the techniques for processing and analyzing your data are well within your reach. Your business could be at one of a number of stages.

You could be starting out and be keen to making sure you are fully abreast of the latest technology. You may have been operating for some time and wish to encourage further growth.

Or your business may be experiencing challenging times and is looking for help to move forward. Whatever your circumstances, you will find that it can make a significant difference to the profitability of your business. Contact Musato Technologies to learn more about how you can harness the power of data generated in your business.

Author: Siphumelele Sipika

Siphumelele Sipika is the Chief Operation Officer (COO) and the Administrator at Musato Technologies. She also holds the position of the Director. She is a visionary leader and a technologist who is driven and passionate about digital transformation and the role of ICT that plays in improving economies and communities throughout Africa and the globe at large.