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Now that you are online and your company has a great website, what comes next? If you really want to maximize the impact of your website and make sure it was worth your investment, you need to track and analyze your online efforts using the web analytics.-web analytics tools
Web analytics software and social media monitoring tools help you avoid getting lost in data. The key is to set clear goals, isolate which metrics matter to your company and find the tools that will present that information to you simply.
For instance, web analytics applications can help you:
Web analytics applications provide information about visitors to a website. By monitoring statistics such as visitor referrals, navigation paths, page views and geographic location data, you can learn about your visitors. For instance, you can learn whether they came to your website via search engines, ads, e-mails, blogs or affiliates.
There are many tools for tracking your company’s success online. If you are just getting started, you may want to consider the following. (SaaS refers to “software as a service.”)
Clicky: Clicky is a free real-time web analytics solution with paid options. Information gathered will remain accessible for 30 days. One of its distinguishing features is its ability to track specific keywords on Twitter. It also comes with a WordPress plugin and heatmaps to help you visualize where people are clicking on a web page.
Clicky is a free real-time web analytics solution with paid options. Information gathered will remain accessible for 30 days. One of its distinguishing features is its ability to track specific keywords on Twitter. It also comes with a WordPress plugin and heat maps to help you visualize where people are clicking on a web page.
Crazy Egg is a paid service that graphically presents visitor click activity in several formats (heatmap, scrollmap, overlay, and confetti) to help you make redesign decisions. A free 30-day trial is available for all plans.
Gauges is a real-time analytics tool that helps you focus on your most actionable website traffic metrics. In one place, it tells you where your traffic is coming from, who’s sending you the most traffic and what your visitors do when they get to your site.
Google Analytics Solutions is free for any site with fewer than 10 million hits per month. It requires you to create an account and install a line of code on each web page you want to monitor. You will then be able to access basic data, such as which searches are bringing people to your site. In addition, audience reporting and benchmarking reports help you learn more about the demographics and interests of your visitors, as well as how you compare with peers in your industry. These data can help you decide which pages to improve and how to optimize their performance. Google Academy, an online learning platform, can help you learn more about analytics.
GoSquared takes a different approach to analytics. Unlike tools that only provide historic reporting, GoSquared measures visitor engagement via metrics such as scroll depth or cursor movement to better understand how people interact with your content. With “People Analytics,” you can even go one step further and access in a searchable place all the user info that is typically stored in silos in your CRM, billing system or support desk software. Its e-commerce dashboard also provides real-time insight into key e-commerce metrics and comes with one-click integration with Shopify. You can enjoy the full functionality of GoSquared on the desktop, tablet, and mobile devices.
Heap brings together your analytics and those of your competitors in an easy-to-digest format. It combines over a dozen website analytics sources in one place, saving you the time and money you would otherwise spend if you had to compile all that data with each data source individually. As a result, you get an instant view of what you are doing well and what your competition may be doing better.
HeatSync brings together your analytics and those of your competitors in an easy-to-digest format. It combines over a dozen website analytics sources in one place, saving you the time and money you would otherwise spend if you had to compile all that data with each data source individually. As a result, you get an instant view of what you are doing well and what your competition may be doing better.
HitsLink Web Analytics provides an easy-to-use interface with customizable dashboards to analyze website traffic. While there is no free account, the company offers a no-questions-asked money-back guarantee during the first month.
Klipfolio allows you to build customizable dashboards using data from over 400 data sources, including social media, email marketing, web analytics, project management and accounting software. Developed by a Canadian company based in Ottawa, Klipfolio provides real‑time visibility into your social media performance and combines these metrics with web monitoring tools, such as Google Analytics, to help you measure tangible results in terms of visitors or new leads.
Lucky Orange provides a suite of tools for real-time web analytics that allows you to understand how visitors search and use your website. Some of the praised features include heat maps that show where visitors are clicking and a live chat box for speaking directly with lost or confused visitors. Recordings can also show you why visitors are not converting.
Mixpanel provides real-time, event-based analytics for iOS and Android mobile apps and web platforms. While many tools focus on page views, Mixpanel measures meaningful visitor actions such as playing a video, sharing a post, and much more. Its simple interface makes it easy for you to answer your questions about how people are using your site or app without writing SQL queries.
Mouseflow provides heat maps and live recordings of visitor behavior to show you how people browse, where they click, scroll and how they fill out your online forms. This information can then be used to enhance the user experience. You can start with the free plan and then upgrade if you need to record more sessions or more than one domain. Their courses will help you make the most of the Mouseflow. As an added benefit, the company has recently partnered with OnPage to tell you how well you rank in your SEO best practices.
Open Web Analytics (OWA) is an open‑source alternative to Google Analytics that you need to install on a server. OWA offers lots of statistics presented in a visibly pleasing way and provides heat maps to show you where visitors interact the most. Written in PHP, it also works with JavaScript and offers a WordPress plugin, making it easier to add the code to websites built on that platform.
Woopra is a customizable real-time customer analytics service that tracks and analyzes behavioral data and offers actionable insight on ways to improve the whole customer lifecycle. You can even use your data to trigger automation and get notified on your mobile device when there is important customer activity.
WordPress.com Stats by Jetpack is a plugin for WordPress users. While it may not provide the same depth of analytics as Google Analytics, it provides a bird’s eye view of how well your site is doing including your traffic stats and security information and tells you if actions from you are required.
Contact Musato Technologies today to find out how we can help boost your website traffic and performance.
Gideon Ebonde M. is the CEO and Chief Software Architect at Musato Technologies. He is experienced Software developer with a demonstrated history of working in the information technology and services industry. He has a strong engineering professional skilled in Mobile Application Development, Enterprise Software, AI, Robotics, IoT, Servers, Cloud and business application. He is an accomplished DevOps software engineer and a visionary computer scientist and engineer.