Online store with e-commerce website development
Just like an engineer wouldn’t start a building without blueprints, a business creating an e-commerce website development needs a plan that sets out must-haves and nice-to-haves.
An awfully planned project can end up with a wish list from different stakeholders that inflate budgets, leads to scope creep and delays launch or a website that doesn’t support business objectives.
Use your marketing plan, brand, value proposition, and customer research to guide your website creation process and help ensure the site increases sales.
6 steps to establish your website build requirements
➀ Clarify your vision
Start by listing the needs and challenges of your intended buyers. Then look at how what you sell matches those needs. You’ll then be able to decide what features your website should include.
- Will your site need to connect with your customer relationship management system to maintain a list of all your customers?
- Do you need a search bar?
- Will customers have accounts?
- How will you manage those accounts?
A mistake at this point can result in loss of money and effort. Consider getting the help of a professional who has
previously built e-commerce websites to avoid any missteps.
➁ Create your sitemap
Next, plan your website’s organization. Think about your target users’ needs and how they are reaching your site.
Then, design your site with those goals in mind. List all the pages you want to create and categorize them into sections and subpages to map out how users will navigate your site.
➂ Make it mobile first
Make sure all your pages are designed for smaller mobile screens first and then adapted to larger ones. Online shopping is increasingly being dominated by mobile users.
➃ Design your interface
Get a graphic design to create a conceptual design of your homepage, navigation menus, and calls-to-action to get a
feel for how your site will look on phones, tablets, laptops and desktop computers.
➄ Decide what you will say
Your company’s value proposition should be made clear on your homepage,and every page should include a call to
action, such as an invitation to view your products, contact you or sign up for a newsletter.
➅ Develop your site
Weigh your options for how to create your new website. Hire a professional web developer or build it yourself if you have in-house technical skills.