Data Visualization Tools For Every Business – Musato Technologies
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The 5 Best Data Visualization Tools For Every Business

With droves of data, these data visualization tools offer a comprehensive look at ongoing operations and forecasts to help teams thrive in the digital transformation age.

In the age of accelerated digital transformation, data is integral to day-to-day operations and long-term planning. To help transition innumerable data points into a more comprehensive narrative, there are a number of data visualization tools on the market.

These business intelligence and business analytics tools offer customizable dashboards, machine learning and artificial intelligence generated insights, forecasting capabilities, and more. Below, we’ve highlighted five of the best data visualization tools to meet long-term goals and guide operations.

Tableau data visualization tool

Tableau’s perennially popular BI and BA platform is one of the more commonly used data visualization tools on the market. The platform helps entrepreneurs, large operations and lean small business teams become data scientists using drag-and-drop features for in-depth operational analysis.

Tableau’s machine learning-enabled Einstein Discovery capabilities provide a no-code approach to data insights and the platform. Additional features of note include artificial intelligence-powered augmented analytics. The Explain Data capability uses AI to provide potential explanations related to various data points.
With the platform’s Ask Data natural language feature, professionals are able to pose typed questions and receive feedback about these specific inquiries. Forecasting offers analysis and visualization of long-term trajectories while predictive modeling helps teams understand the way in which various factors could alter projections.

Tableau Desktop allows professionals to integrate information from a number of sources. These connected
data sources include Excel, Access, Azure SQL Database, Dropbox, Google Drive, Marketo, Salesforce and
other frequently used products.

Microsoft Power BI

Microsoft Power BI is another top platform for data visualization and real-time analysis. Many organizations use Microsoft 365, and the Power BI platform allows Excel users to breathe new utility into their existing data, by transforming these resources into interactive dashboards. Drag-and-drop functionality enables customized data visualization using the extensive visuals library and an open-source framework that allows those so-inclined to craft original visuals.
Microsoft AI enables employees of various skill levels to prep data, create machine learning models, and more. The data visualization tool supports more than 120 data source connectors. This includes sources such as Salesforce, Marketo, Github, Facebook, Google Analytics, Excel, SQL Server, and others.

For additional dynamic functionality, the tool can also be paired with Power Apps and Power Automate. Weekly and monthly updates from the Microsoft Power BI Community provide regular platform enhancements. There are a number of pricing plans to choose from and Microsoft offers a Power BI free trial for those who prefer to test drive the platform before going all in.

Zoho Analytics

Zoho Analytics is another popular BI and BA tool to help organizations transform their existing data into compelling visualizations to drive business strategy. The solution lets organizations create dashboards to monitor business metrics, macro trends, and more with a variety of charts and widgets at one’s disposal during the drag-and-drop build-out process.
Export and embed features enable quick dashboard sharing and implementation and these visualizations. For round-the-clock access, dashboards can be viewed across the full range of devices from PCs and tablets to mobile devices.
With AI analytics, professionals are able to save time by leveraging the power of Zoho’s “intelligent Assistant” Zia to sift through data. Simply type an inquiry on the platform and let Zia use natural language capabilities to discern questions and deliver feedback.
Reports and dashboards can be embedded across apps, blogs, and websites, and permalinks enable quick sharing and accessibility. The platform also offers integration with many widely used data connectors including Mailchimp, YouTube, LinkedIn Ads, QuickBooks, ZenDesk, Salesforce CRM, Google Analytics, HubSpot CRM, and more.


Sisense’s end-to-end BI platform offers a robust suite of tools to deliver data-driven insights and visualizations. Professionals can leverage the power of the platform’s artificial intelligence and machine learning features. The platform features a number of industry-specific BI dashboards to implement as desired.

For example, financial sector templates include a CFO Dashboard to help assess profitability and guide planning. In the IT sector, a cybersecurity template helps teams monitor past threats, daily threat averages, and other metrics with
PostgreSQL, Google BigQuery, MySQL, Excel, and other built-in data connectors.
Sisense also offers tailored data visualization capabilities crafted for specific positions throughout with its “role-specific” interactive dashboards. These position-focused solutions include BI dashboards for CEOs, CFOs, HR directors, and talent acquisition managers among others. The executive dashboard provides a data-driven visual executive summary of sorts illustrating KPIs, regional revenue, and other metrics.
For added dashboard customization, the Sisense Fusion platform offers integration with a wide range of data connectors such as Amazon Redshift, Snowflake, Salesforce, Adobe Analytics, Azure Synapse, and more.

Google Charts

From Docs to Drive, organizations around the globe rely on Google Workspace applications, and Google Charts provides free interactive data visualization tools. The platform features a wide range of visuals to illustrate data such as geocharts, bar graphs, scatterplots, histograms, treemaps, timelines, gauges and a portion of these options are GWT integrated. What does GWT stand for?
While the platform includes a number of pre-made charts that are ready to implement, organizations can also choose to customize these visuals. Google Charts also allows companies to compile widgets and visuals within more comprehensive interactive dashboards. Musato Technologies provides data analytics solutions that empower businesses to thrive in the digital transformation age. Get a quote today. Our teams are ready to assist your business to grow.

Contents by TechRepublic

Siphumelele Sipika
Author: Siphumelele Sipika

Siphumelele Sipika is the Chief Operation Officer (COO) and the Administrator at Musato Technologies. She also holds the position of the Director. She is a visionary leader and a technologist who is driven and passionate about digital transformation and the role of ICT that plays in improving economies and communities throughout Africa and the globe at large.

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