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Why a cheaper website isn’t always the best option?

As a business grows, there comes a point where the do-it-yourself (DIY) or roll-up-your-sleeves-and-get-it-done approach starts to produce diminishing returns. The cheaper website does always provide the results one needs to be well-established online.

Back in the days (let’s say the mid-90s), websites served as simple sources of information about a company—an online brochure that wasn’t all that technically complex.

Today, websites exist in a complex business ecosystem. They tie into other business and marketing tools and also serve a variety of functions including as client portals, inventory management systems, accounting systems, content marketing automation systems, etc.

Company websites range from very simple to extremely complex, but they are (or should be) an integral aspect of a business’s sales and marketing strategy. There are many metrics and factors to assess and consider when calculating and measuring a website’s return on investment (ROI), however, if I had to sum it up in one word, it would be conversion! Your website must be set up to successfully convert interest and intent into customers and/or purchases.

DIY platforms are better than ever

The approach to building websites has certainly evolved over the years. Think of high visual appeal; thoughtful, data-informed user experiences; complex e-commerce sites, and agile approaches to development.

Cheaper website

In addition, the time and cost needed to create a website have been significantly reduced. Platforms now also offer built-in tools to help optimize search engine results and performance measurement, for example. DIY web platforms offer a great balance of ease of use, flexibility, and cost. They provide those with little-to-no web development experience the ability to quickly create a professional website, for a low cost.

With these affordable options available, when and why would you choose to pay thousands of dollars for a website?

You’re not building a website, you’re building a sales tool

There is a difference between developing a website and creating a conversion-focused sales and marketing tool that will pay off and help you achieve your business goals.

You need to invest time and effort to obtain a high-quality website that produces results. In other words, it’s worth digging deeper to understand what returns you can (or should) expect for any level of investment.

Here are some things to consider when deciding whether to build a DIY website or get expert help. Remember that you are building a sales tool so a cheaper website will not be able to establish your online presence to yield intended and satisfactory results.

Great websites offer valuable, customer-focused content

One of the biggest challenges to setting up a website is developing content that speaks to the needs of customers and aligns with the value of your products, services, and brand. To get this right, you need to ask the right question to go beyond the technical and design considerations of building a website.

Questions to ask when creating content for a website

About your customers

  • Can you accurately describe who your key customers are?
  • Can you clearly and confidently describe the unique benefits your customers can expect from your products and services?
  • Can you identify and describe your competitive advantages?

About content creation

  • What’s the difference between good and great content?
  • What is the cost of great content creation (images and writing, even video)?
  • Do you know if the content will resonate with your customer’s needs?
  • How will you distribute the content?

Conversion-focused content needs to be customer and value-focused. You’ll need to find the right “fit” by mapping out your content to:

  • Identify your priority segments
  • Develop customer personas
  • Ensure messaging is aligned with your core brand offering
  • Provide customer proof

Are you looking for a website that will help your business stand out and attract more customers? Look no further than Musato Technologies! Our team of experienced web developers and designers can create a custom website tailored to your unique needs and brand.

With a professionally designed website from Musato Technologies, you can increase your online presence and improve your customer engagement. Our websites are fully responsive and optimized for all devices, ensuring that your customers can access your site from anywhere, at any time.

We understand that every business is different, which is why we take the time to listen to your specific needs and goals. Whether you need a simple brochure site or a complex e-commerce platform, our team has the expertise to deliver a solution that meets your needs and exceeds your expectations.

Don’t settle for a generic website template that looks like every other site on the web. Partner with Musato Technologies to create a custom website that reflects your brand and helps you stand out in a crowded online marketplace. Contact us today to learn more about our website development and design services and to get started on your project!

Gideon E. M
Author: Gideon E. M

Gideon Ebonde M. is the CEO and Chief Software Architect at Musato Technologies. He is experienced Software developer with a demonstrated history of working in the information technology and services industry. He has a strong engineering professional skilled in Mobile Application Development, Enterprise Software, AI, Robotics, IoT, Servers, Cloud and business application. He is an accomplished DevOps software engineer and a visionary computer scientist and engineer.

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