Free and low-cost web analytics tools

Now that you are online and your company has a great website, what comes next? If you really want to maximize the impact of your website and make sure it was worth your investment, you need to track and analyze your online efforts using the web analytics.-web analytics tools

How these tools help you?

Web analytics software and social media monitoring tools help you avoid getting lost in data. The key is to set clear goals, isolate which metrics matter to your company and find the tools that will present that information to you simply.

For instance, web analytics applications can help you:

• target your marketing initiatives
• track the success of your search engine optimization efforts
• understand your website visitor experience
• learn what keywords bring in the best prospects
• improve your sales conversion and
• identify trends and improve website usability to maximize your website’s return on investment.
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