Search Engine Optimisation Archives – Musato Technologies
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Search Engine Optimisation

10 Brilliant SEO Tools, Plugins, and Hacks You Need to Use Now

Number one goal was to provide every single attendee with at least one new tool or one new way to use a tool they’re already using. Judging by… Continue reading

Building your local SEO presence

You have a newly designed website and you are now looking for ways to keep improving your search rankings and bring more qualified traffic to your website because more qualified traffic equals more sales.- … Continue reading

SEO basics for entrepreneurs:

Easy tips for optimizing your website

One of the obvious keys to growing a business is to get introduced to people who need your products and services. Great news! Research indicates that over 90% of people use the Internet when evaluating a purchase. In other words, the Internet is full of people looking for you.-SEO basicsSEO Basics

But how do you get them to find your website?

There are two options: either you purchase the traffic by buying online ads or you don’t. If you’re one of the 100% of people who prefer free options to paid options, this article is for you.

The free option is search engine optimization (SEO).

What is SEO?

The term refers to techniques you can use to improve your website’s ranking on the results pages of search engines such as Google. If you want to attract more free Internet traffic, it’s something you need to focus on and get right.

SEO can be complicated when you dig deep into it. But, it’s relatively easy for you to understand the basics and implement them on your site. And, just by covering the ABCs, you will be putting your business ahead of the competition in many cases. Continue reading

Free and low-cost web analytics tools

Now that you are online and your company has a great website, what comes next? If you really want to maximize the impact of your website and make sure it was worth your investment, you need to track and analyze your online efforts using the web analytics.-web analytics toolsweb analytics tools

How these tools help you?

Web analytics software and social media monitoring tools help you avoid getting lost in data. The key is to set clear goals, isolate which metrics matter to your company and find the tools that will present that information to you simply.

For instance, web analytics applications can help you:

  • target your marketing initiatives
  • track the success of your search engine optimization efforts
  • understand your website visitor experience
  • learn what keywords bring in the best prospects
  • improve your sales conversion and
  • identify trends and improve website usability to maximize your website’s return on investment.
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